Posts in 2013

The choice available to us when choosing our cat’s food has become overwhelming. From the supermarket, to online pet stores to the veterinary office; food formulated for specific breeds, food for indoor cats, food to help with furballs, food using organic or inorganic ingredients, kibble or wet food, food for different stages in the cat’s life and even food formulated to reduce litter tray odour! It’s a veritable hodgepodge of choice, enough to make you so unsure that you spend the next few years buying a variety of different food, whittling it down and down, researching various ingredients until you finally find the right formulation and can relax. Your cat will turn his nose up at some, making you feel like you’re incapable of making decisions on his behalf, a cupboard slowly converting into a cat food graveyard because you can’t bring yourself to throw away that 3kg bag that cost you £21. It’s all starting to feel pretty stressful.

What would it take for you to go back to the drawing board, ignore the marketing and take cat food into your own hands? We’re not talking about cooking up a duck terrine with ripples of mousey foam presented on a silver plate (something you might find rather extravagant and appetising) but instead preparing a raw vat of ground bones, organs, egg and vitamins (something your cat might find rather extravagant and appetising) Would you take to deconstructing the mouse?


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The Internet has hit fever pitch with the crazy cat lady stereotype – it’s spiralling out of control; fed by cat haters, insecure bloggers, tired journalists and even cat ladies themselves - it’s impossible to browse information about cats on the internet without coming across a reference. The idea of crazy cat lady has morphed into a symbol; an identifier for a woman who does not fit into what society deems normal. A single lady, of a certain age, that lives alone with her cat/cats. And yes - I myself am 25, I don’t have a boyfriend and I love cats so much that I quit my job to set up a cat products company. I am a cat lady – but I’m not crazy.

I’m going to delve into this troupe to find out where it came from, how it’s evolved and how we can hope to quash it once and for all. It’s going to take a lot to debunk this popular culture favourite but here it goes!..

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The Adventures of Cat and Meringue began over 2 years ago on a little boat in a big ocean. Created by comic book artist, Nich Angell this charming odyssey is 1000 strips long and follows the twists and turns in Cat and Meringue’s journey through time, into parallel universes, onto small islands meeting friends and enemies along the way. They steal diamonds, fall out of the comic strip frame into the unknown, hallucinate, lose each other, travel through portals and much much more! The story is a great read that has resulted in a loyal fanbase of online readers and supporters...

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We’re pleased to announce that Cheshire & Wain’s range of collars has launched on StyleTails. Read the interview with Cheshire & Wain's Creative Director about the range and the inspiration behind it HERE

Founded in 2012 by Sara White, StyleTails is an online shop and magazine for design-conscious pet lovers. Sara is a writer, editor and big-time animal lover who lives in East London with her Yorkie pup, George and two house rabbits, Daisy and Mr Bounce. We caught up with Sara about StyleTails and how it all started...

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With Christmas fast approaching we want to make sure our cats are properly cared for if we go away. Leaving your pet in the care of someone else can be a nerve-wracking experience, especially if your cat has special medical or dietary requirements. If a cat-loving friend or relative is unable to pop in regularly, or even stay in your house, you may have to look into boarding your cat elsewhere. Luckily there are some fantastic cat hotels servicing the London area that can help take the stress away!..

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